feedback
Login Here

Sign up here to access my newsletter



Join Now

 

Look for Loneliness

publication date: Dec 17, 2007

Junior entrepreneur James Buckley braved the Dragons' Den and walked away with £5,000 for his budding business Look for Loneliness.

Nine-year-old James faced the dragons in a special Children in Need edition and succeeded where many adults who enter the Den fail, by winning the backing of not one, but two, Dragons. James Caan partnered with Duncan Ballantyne to back the venture which aims to eradicate bullying and loneliness in primary schools.

The idea uses stickers, stories and signs and includes three playground displays and 16 stories, all written and designed by James.

So far James has sold the campaign package to his own school which will be sending it out to neigbouring schools. A website has also been launched for the product.

Latest News



James enters Dragons' Den and lands £5k
19 November 2007.

Mini-celebrity James set to wow the crowd
27 February 2008.



Dragons' James enters Dragons' Den and lands £5k
19 February 2008.

Spree for kids 
16 December 2007.